With the appearance of Yoigo the mobile phone companies saw that another world was possible. A new way of doing and saying things started. A new message for a new brand: fun, closeness and transparency. Yoigo presented us with a new brand positioning that changed the mobile landscape and somehow forced the competition to position […]
With more than 1,000 million users, WhatsApp has become the most used instant messaging tool. This application is imposed, not only on a personal level but also on the professional, often as the most important channel of communication in companies. But in the corporate context, WhatsApp has certain shortcomings. There are countless platforms on the […]
The new brand managers, the influencers. Relevant brands seek the new professional profile to generate notoriety, relevance and to connect their brand with the target audiences. Influential people who are the focus of attention of millions of followers in social networks and who have the capacity to generate currents of opinion. A new business brand […]