From the first customer service departments, which had the objective of informing, advising or managing the incidents, to the customer service, a service that integrated, in a single channel, all the contact points of the brand with its clients. The relationship of brands with their audiences has evolved a lot in recent times and in […]
From the last productive model focused on machines and serial production – characterized by supply and demand – the current industry needs to re-examine its commercial model to adapt to the demands of new consumers. Feeling, emotion and creativity are the basis of the new economic model, a new commercial scenario that places people in […]
The new brand managers, the influencers. Relevant brands seek the new professional profile to generate notoriety, relevance and to connect their brand with the target audiences. Influential people who are the focus of attention of millions of followers in social networks and who have the capacity to generate currents of opinion. A new business brand […]