From customer service to Hospitality

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From the first customer service departments, which had the objective of informing, advising or managing the incidents, to the customer service, a service that integrated, in a single channel, all the contact points of the brand with its clients. The relationship of brands with their audiences has evolved a lot in recent times and in […]

Emotional Branding

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From the last productive model focused on machines and serial production – characterized by supply and demand – the current industry needs to re-examine its commercial model to adapt to the demands of new consumers. Feeling, emotion and creativity are the basis of the new economic model, a new commercial scenario that places people in […]