Confidence and credibility are the foundations of 21st century organizations. In a scenario of interactivity and hyper-transparency -the digital reality-, companies, and institutions must respond to the challenges that society demands to establish stable and lasting relationships with publics that demand, more and more, the commitment of organizations with the society. Being transparent is a […]

A brand takes many years to build, but it can be destroyed in a few seconds. The case of Vitaldent is a clear example of business crisis management that with the support of a team of professionals in 48 hours turned the negative effect suffered by the brand. The management of the owner of the […]