More than 25 years ago I started my professional career as a graphic designer specialising in corporate identity, this activity increased my interest in business and institutional communication and training with a degree in Corporate Communication at the Open University of Catalonia. Master’s Degree in New Trends and Innovation Processes in Communication, specializing in Business Communication Management at the Jaume I University of Castellón (Spain). PhD in Anthropology and Communication from the Rovira i Virgili University of Tarragona (Spain) with research on the media reputation of the European Union in the period 2000-2018.
Nowadays I’m dedicated to advising companies and public institutions to communicate more and better, because an entity, whatever its objectives, needs to position itself and communicate coherently with its target audiences to generate empathy and loyalty; Work your reputation, your brand and deal with crises with a strategic vision.