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Online corporate communication tools

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With more than 1,000 million users, WhatsApp has become the most used instant messaging tool. This application is imposed, not only on a personal level but also on the professional, often as the most important channel of communication in companies. But in the corporate context, WhatsApp has certain shortcomings. There are countless platforms on the […]

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The new generation of value

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The main capacity of intangibles is differentiation. In the consolidated markets based on a commercial offer focused on functional factors, it is necessary to work strategically on the concept of “difference”. The price, quality and distribution, which in other decades were important in the positioning of the product or service in the market, in the […]