With more than 1,000 million users, WhatsApp has become the most used instant messaging tool. This application is imposed, not only on a personal level but also on the professional, often as the most important channel of communication in companies.
But in the corporate context, WhatsApp has certain shortcomings. There are countless platforms on the market, that perhaps have a more secure interface in terms of privacy and security covered by the Data Protection Act. There are alternatives that can become the internal communication channel of the company, with more security features such as platforms made in Spain UPCnet or Talk, Enjoystr, Imbox.me, and another platforms like Line and Telegram, etc.
However, it is important to know the pros and cons of corporate instant messaging in internal communication. One of the main advantages is real-time, informal, fast and direct communication. The use of internal mail and the number of meetings is reduced. Especially, it is a powerful brainstorming channel, brainstorming. As negative inputs we can point out the dependence that it creates in the users, the studies show that 32% of workers have the need to consult the application in a constant way, as a consequence of stress, distraction and a direct affectation of performance. And during non-working hours? The lack of disconnection.
On the other hand, the external communication company-clients has in the instant messaging a powerful tool and to enhance the flow of communication, as a customer service channel, sell and retain. We must bear in mind, in this case, that all the messages of the company should evoke the corporate and brand values.