The economy of the intangibles
Nowadays having a business success means carrying out sustainable strategies. The company must have the capacity to stay in the market and enrich itself in the long term, but it must also create […]
When a smile turns into a crisis. The Vitaldent case
A brand takes many years to build, but it can be destroyed in a few seconds. The case of Vitaldent is a clear example of business crisis management that with the support of a team of professionals […]
Influencers and brand. Who manages my brand?
The new brand managers, the influencers. Relevant brands seek the new professional profile to generate notoriety, relevance and to connect their brand with the target audiences. […]