Diseño MoMA

post de el 20.06.11, en Diseño

En mis manos o mejor dicho en mis ojos ha caído el blog de los diseñadores del MoMA, un espléndido trabajo tipográfico, de una coherencia gráfica absoluta en todos los sentidos.

Es necesario para poder comentar el grafismo hacer una referencia directa a la filosofía del museo desde sus inicios en 1929 su filosofía ha sido y sigue siendo:

«ayudar a entender, utilizar y disfrutar de las artes visuales de nuestro tiempo»,

convirtiéndose así en uno de los mejores museos de arte moderno del mundo y apostando por las nuevas tendencias que otros museos no se atreven a exponer como diseño gráfico, industrial, arquitectura, cine, fotografía…

Considerando su imagen como un referente en el mundo del arte fue en 1964 cuando se rediseñó a cargo de Ivan Chermayeff presentando la imagen con la tipografía Franklin Gothic y en 2004 por Mateo Carter con la MoMA Gotico.

En 2009 se estrena una nueva estratégia de comunicación con la voluntad de comprometerse con la audiencia y se implementan nuevos canales de comunicación como el website, la señaletica interior y exterior, la publicidad… Paula Sher (Pentagram) Julia Hoffman, directora creativa del MoMA, rediseñan la última versión de la imagen, conviertiéndose ésta en un referente del mundo del arte.

Ediciones MoMA

Ediciones MoMA

Ediciones MoMA

Pero más allá del logotipo cabe resaltar su implementación en todos los soportes de difusión del museo, un trabajo gráfico brillante, con una aplicación rotunda y una paleta de colores atrevida e innovadora, su estructura gráfica y mezcla de imágenes y tipografia nos revela su marca y su actitud: atrevido, líder, contemporáneo, vanguardista…

Señalización exposición Bauhaus

Señaletica exterior del museo

Os dejo un enlace para que veáis el trabajo de los diseñadores del museo:


Copyright fotografías: MoMA


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